What is the goal of hospitality marketing?
Marketing in hospitality aims to attract guests, increase bookings, and build brand loyalty.
What is a key strategy in digital marketing for hotels?
Using SEO ensures the hotel appears in search results, increasing online visibility.
Why is branding important in hospitality?
Branding helps create recognition, trust, and sets expectations for guests.
Which tool is effective for promoting last-minute hotel deals?
Email marketing campaigns and mobile apps help reach guests quickly with time-sensitive offers.
What does a sales team in hospitality primarily do?
Sales teams work to generate revenue by securing bookings and group contracts.
What is market segmentation?
Segmenting the market allows targeted marketing to specific customer groups based on characteristics or behavior.
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Why are loyalty programs important?
Loyalty programs encourage repeat business by offering rewards and perks to frequent guests.
How can social media benefit hotel marketing?
Social media platforms allow direct engagement with potential guests and promote brand awareness.
What is a key performance indicator (KPI) for hospitality marketing?
KPIs like conversion rates measure the effectiveness of marketing efforts in turning leads into bookings.