Which of the following is a method of collecting primary data in market research?
Primary data collection involves gathering data directly from the source, such as through surveys or interviews.
What is the purpose of using stratified sampling in surveys?
Stratified sampling ensures all key subgroups of a population are represented in the survey.
Which type of question allows respondents to answer in their own words?
Open-ended questions provide qualitative data by allowing respondents to elaborate freely.
Which is a disadvantage of using online surveys?
Online surveys may suffer from low response rates and sampling bias due to limited internet access.
Which tool is most commonly used for collecting quantitative data?
Structured questionnaires are ideal for collecting measurable and numerical data from a large sample.
Why is a pretest important in survey design?
Pretesting identifies issues with survey structure or clarity before full-scale data collection.
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What is the main characteristic of a reliable data collection method?
Reliability refers to the consistency and repeatability of a data collection method over time.
Which data collection method is best suited for studying consumer behavior in a retail store?
Observation provides direct insight into consumer actions without relying on self-reporting.
Which of the following can help minimize interviewer bias?
Using standardized scripts helps reduce the variability caused by different interviewer behaviors or wording.